Well 2007 and 2008 were certainly the years of ad networks. But some erroneously believe that the growth in networks is in number rather than size. Not so. Yes there are 300+ networks out there now, but the leading networks have also continued to grow their reach, as this chart of Comscore data clearly shows:
Bigger generally does mean better in the network biz, at least on the "horizontal" side. Verticals play by slightly different rules, though in their case as well, size generally provides enormous business advantages.
Thanks for reading, and don't forget to write.
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