Auto is of course the most active category of advertising online. And auto makers lament that there are not enough in market venues on which to advertise. Behavioral helps to suck up excess bucks, but so would new venues that meet needs that can drive in market auto buyers to visit.
And what better way to attract in market consumers (and therefore advertisers) than a site that matches car buyers and sellers?
Atlanta based EasyAutoSales.com is just that. They offer a free, ad supported venue where individuals as well as dealers can list cars and find ready buyers.
How it Works
You join, you list, buyers find you. Easy peasy.
There are absolutely loads of vehicles listed. My search for an F150 within 50 miles of my house in Oakland turned up over 200 ranging in age from new to 10 years old. That means lots and lots of options for the buyer. Naturally, you can cull that list by age, mileage, and a variety of other factors.
The site, in beta, is already attracting a variety of industry advertisers. While a bit of the inventory is being sold to bottom feeder DR advertisers, much is being taken up by manufacturers, insurance companies, and dealers.
Here is an example of a car ad, this one from a car dealer.
Consumer seller ads look very similar, natch.
I would imagine that this site will do very well indeed. With zero publisher produced editorial, this kind of database site can make a fortune because a small team can support millions of pages -- all of which can bear lucrative high CPM ads.
Thanks for reading, and don't forget to write.
Thanks for the mention Jim!
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