Sales of the iPhone 3G have been nothing short of remarkable, and of course the key driver is the ability to access the mobile web – for downloading apps, for acquiring content, and for entertaining oneself.
Whenever I see something take off like this, I like to consider whether the device solved a problem or created a new need. For example, I’d say iPod created a new need (a desire of a musical world on one’s own terms), while Diet Coke solved a problem back when it was launched (until DC, diet colas tasted lousy.)
A recent study jointly produced by AKQA Mobile and dotMOBI seems to indicate that iPhone 3G solves a problem – the need for a more positive mobile web experience. Now, the desire for a better mobile web experience should come as no surprise – it is the logical progression and expression of the consumer desire to get more faster.
But the data from this study point to some areas of dissatisfaction that a great number of consumers were experiencing before iPhone 3G launched. Let’s have a look at some highlights.
The data indicate that while the mobile web is very important to users, especially below 35s, it also says 44% of US users had a very disappointing first experience. The figures were even higher for UK users, which showed a 51% dissatisfaction rate with their first experience.
This is just one of the interesting bits of info in this study. Download it for free today.
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