Thursday, July 17, 2008

WHITE PAPER THURSDAYS: SMS Marketing



A nice succinct white paper on SMS marketing, prepared by MobileStorm, is available over in the DMNews white papers section. Good stuff including an in English glossary and some sound advice on how to use SMS to your advantage, particularly in the area of CRM. Get it here (reg req'd.)

Thanks for reading, and don't forget to write.

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