Is Google a 1.0 web property? I've never really thought about it until I visited Sightix, an Israeli start up that offers a different kind of search engine designed specifically for collaborative 2.0 sites like social networks.
The idea is to determine relevance both form classic approaches as well as through using a person's identity and their social sphere as a way of refining search results to be more specifically relevant to YOU YOU YOU.
Through their platform the user gets personalized results as well as a social map that defines paths and people that are relevant to fulfilling their needs.
I found a screenshot link on CNET that pointed me to this pic (click to enlarge.)
Very cool looking, no? In this case it appears that the search was for a bar in Berlin, and the results pointed to friends and friends of friends that could offer recommendations. How cool is that?
Anyway, another great idea from Israel. I am convinced every office building in that country houses 100 2.0 startups!
Thanks for reading, and don't forget to write.
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