Qoof Up Sales

Israelis strike again with another great 2.0 idea. Qoof is a "video commerce" platform that lets esellers and retailers sell their products through video widgets that can be distributed almost anywhere online.

Billing itself as the first video commerce company, Qoof connects content sites -- publishers, bloggers, affiliate sites, etc. -- to retailers through its widget platform. Publishers place the widget on their sites and download the most relevant products from Qoof to display on their widgets. Back-end reporting lets them keep accurate track of sales driven through the widget so they can collect commissions and optimize the featured product mix.

Publishers can select from a range of widget sizes or define their own player size.

The focus of the Qoof platform is sell sell sell. Unlike most video advertising platforms that emphasize branding, Qoof is DR through and through, measuring its success not by views but by units out the door.

Qoof will produce the DR video for you in their studios, so existing assets don't need to hold potential advertisers back.

Qoof widgets are pretty and inviting, which are of course essential qualities in a user initiated platform like this. Take a look:



Note: I tried to download a working model but as I have no Linkshare ID, the widget would not function. But if you visit their site here you can see a bunch of 'em in action.

Using video as DR media makes a lot of sense in this context. Not everything can be adequetely presented in a 200x200 png.

Another great idea from Israel. Has Silicon Valley lost its dominance?

Thanks for reading, and don't forget to write.