Mediapost: Will It Be NebuAd Versus Publishers Next?

This report in Mediapost from last week indicates that they foresee some possibility of publisher backlash as Nebuad collects info from publishers without publisher permission.

While NebuAd would have the consent of publishers where it was serving ad, their model collects information from all (nonsecure)pages, including othe pages of publishers with whom they have no business relationship. It'll be an interesting second front for the company if it materializes as a threat.

Thanks for reading, and don't forget to write.