MadCrazyLove: No $3.50 UGC for Lincoln

Have you heard about Lincoln's ambitious plan to support their flagship model with a real movie online? OK, a shortish movie, but three minutes is still pretty damned impressive in a world where commercials are now usually made with Popsicle sticks and somewhat insane youth.

The ad was produced by premier "urban" agency UniWorld. UniWorld is famous for producing ads that have their roots in African American America but which successfully cross over to hordes of impressed people who have never even heard of Tyler Perry.

The ad tells the story of...well dammit they musta spent like a bazillion dollars on this, so you should just watch the damned thing. There are a couple of minutes on the front of it with Uniworld people talking about the production, then the ad. Watch it now:



Or just see the ad in better resolution here. Note to Lincoln webmaster: you coulda had the hi-res embedded in this blog if you had just let us have the HTML embed code. I'll say this in your favor though - you know your Flash!

You know I am a big fan of UGC and citizen journalism and all that but sometimes when you have a big challenge, like the task of remaking the brand-challenged Lincoln Division of FoMoCo, you need a good old fashioned glitzy image ad.

I like it. A lot. It's also a nice reminder that money can be well spent making a big ad. Oh and that Uniworld knows how to evoke emotions big time.

Thanks for reading, and don't forget to write.