Habbo-tats

Second Life Second Life Second Life. Remember when that was all everyone was talking about? Well, there are lots of other virtual world communities out there, and one of the largest collections of these is Habbo, a virtual world expressly for Teens.

As you can imagine, you join, customize an avatar, and then get wandering and chatting. You can meet people, have chats in private rooms, and all the sorts of things you would expect from a virtual world.

So let's talk stats for a mo', then show you a screen shot.

(stats from their website)
32 local communities
Registered users: 103,000,000
Unique visitors: 9,500,000 / month
Page impressions: 990,000,000 / month
Age distribution: 90 % between 13-18 years old
Average visit: 36 minutes / session

Graphically, Habbo is less ambitious than Second Life, and I think that is a good iea given that they are trying to create a community across national borders and one which is far more focused on conversations and relationships than looks. It's appearance is akin to Disney's penguin world.



There are actually lots of Habbos, each assigned to a different country. And it is quite a country collection. 32 localized online destinations.

Argentina
Australia
Austria
Belgium
Brazil
Canada
Chile
Colombia
Denmark
Ecuador
Finland
France
Germany
Ireland
Italy
Japan
Malaysia
Mexico
Netherlands
New Zealand
Norway
Peru
Portugal
Russia
Singapore
Spain
Sweden
Switzerland
UK
USA
Venezuela
Morocco

From a revenue perspective they have a premium services membership system, a paid credits system with which you buy outfits and possessions to customize your room, as well as a very friendly attitude toward advertisers. In addition to traditional banners, you can have products and experiences integrated into their realms.

I poked around in Habbo and was impressed by the level of activity and also with the fact that I could move around in it would bumping into columns and houses and trees like I did in SL because my computer couldn't quite handle the graphics.

If you have a teen targeted brand, and especially if you have an international reach, check out Habbo as a cool venue for your marketing efforts!

Thanks for reading, and don't forget to write.