Remember when Amazon's collaborative filtering seemed the be all and end all of retailing? Well, it's still amazing, and has sold me more books than I care to mention, but a company called Strands can provide a similar service quickly and easily to any retailer site.
Strands combines user recommendations, user and retailer tags, and click stream info to instantly provide recommendations to users as they surf the site. It's a way to get your entire catalog of items showcased to people who may be interested in products beyond those that they find on their own.
I think the value of this for many retailers can be enormous. First, because the recommendations of people are the single most important piece of information prospects have to help drive their decisions. Second, because many people are LOOKING for additional ideas and suggestions. And finally, this blend of touchpoints can provide a powerful platform to drive such recommendations.
There are a number of providers of such services but I like the turnkey approach they offer.
Thanks for reading, and don't forget to write.
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