Divine Caroline continues to amaze and tickle me despite the fact that I am not a W18-49. This piece on the top ten most ridiculous diets is an example of their reporting and wit.
The piece gives the rundown on:
Dr. Siegel's Cookie Diet.
The Subway(tm) Diet
The Cereal Diet
The Cabbage Soup Diet
The Slim Fast Diet
The Blood Type Diet
The Russian Air Force Diet
The Hot Dog Diet
The Apple Cider Diet
The Write Yourself Right Sized Diet
The Atkins Diet
I myself am on Atkins at the moment, and while the author felt icky on it, I just cooked up a lovely New York strip and a big mess of broccoli so I feel icky antithetical.
But seriously, this post is about Divine Caroline. It's one of the first sites I wrote about on this blog, and I continue to believe it is the sleeper of the web.
As with every site that doesn't have $30MM to piss away in month one, traffic was a little slow to build in the first couple of months, but has improved quite nicely since.
At the beginning when I heard from a friend that works there that traffic growth was desired I suggested a complete shift to 96 point Blippo Bold headlines about:
Outfits from Hell (They Should have STAYED in Hell!)
Help! My Husband Watches Online Porn
My friend, who shall remain nameless but is rumored to eat microwaved sweet potatoes every day at her desk, knew better than to follow me in a descent into National Examiner land. And the result is that 18 months in they've got high quality eyeballs, what must be an incredible composition of influencers, and arguably the most beautifully designed site online.
This amazing members of this social community write good, tight, interesting, thought provoking stuff. They also have a really witty sense of art direction.
Witness:
They snag advertisers that want women, influencers, and an environment of dignity.
One of the best kept secrets of this community is their partner list that goes on and on and on and...
2inSync
7x7 Magazine
10% Solution
Act Locally SF
Alexandra Levit
American Foundation for Suicide Prevention
American Lung Association of New York
Angela Shelton
Ariel Meadow Stallings
Artista Creative Safaris
Arts Engine
Ask Patty
Audacity Magazine
Babygadget
Barefoot & Pregnant
Bay Area Women's Sports Initiative (BAWSI)
Been There Ate That
Better World Books
BettyConfidential
Beyondmedia
Bill Russell
The BizWorld Foundation
Blog Talk Radio
Books for Boys
BrandHabit
BrightHorizons
Budget Fashionista
Builders Rx
Caille Millner
Canteen Magazine
CARE
Carolina Breast Friends
CarTangoCelebrating Mothers
Center for Business Women's Research
Chez Pim
Christian Carter
CODEPINK Women for Peace
Common Sense Media Community Alliance with Family Farmers
Connecting Moms
Connie Glaser Women Leadership Expert
Conscious Living TV
Courtney Cochran of Hip Tastes Events
Craigslist Foundation
Creative Juice Arts
Creative Visions DAMEDamsels in Success
Dana RocDawn Dias
DearSugar
Dell Larcen
dLife
Don Mills Diva
Donors Choose
Don’t Date Him Girl
Dr. MelinaEliminate Chaos
EcoBrain</a>Elle Newmark </a>
Empty Nest Support Services
E/The Environmental Magazine
Eve Tahmincioglu</a>
Exquisite Safaris
Family Matters Radio
FatFighterTV</a>
Fashion Fit Formula
FatManUnleashed</a>
Fearlessness, Inc.
Femme Fan
The Femme Network
Fempire</a>Fertility Tomorrow
The FindFirst Resort
Flavors of Rome
Forte Foundation
Frequently Wrong But Never In Doubt
Full Circle Fund
Gen Art Pulse Get the PointGirls on the Run
GirlSource</a>
Girls With Dreams
Glimpse.com
Global Chefs
Global Opportunity for Women Campaign
Dr. Robert GreeneGuideposts
Here Comes The Guide
Her Sports and Fitness
Hidden Villa Ideal Bite
idealist.org
iFood.tv</a>
International Justice Mission
Invincibelle</a>
Jamie Reeves, Blonde Mom Blog
Jane Straus</a>
Jeanette Bronee, Path for Life
Jennifer's JourneyKarletta Moniz</a>
Karn Knutson</a>
Karol Ward
Kate Jacobs
The Keep A Breast Foundation
LadiesWhoLaunch</a>
Las Olas Surf Safaris
Let's Knit2gether</a>
Linx Dating
Lisa Osborne, Lisa.fm</a>
Litlife</a>
Los Angelista</a>LUNAFEST</a>
MakeupGourmet</a>
ManicMommies</a>
Marcia Wieder</a>me* Magazine
Michelle Goodman
Miss O & Friends
Media Village
Michelle Moss
The Modern Mom’s Guide to Dads
ModernMums
Mom Advice
MomCorps
Mom Inventors
Momference
MommaSaid
Mommy Track'd
Moms in Business Network
Mothers Acting Up
Mrs. Fussypants
Ms. Foundation for Women
MyPrivateCoach
National Association of Women Business Owners
National Brain Tumor Foundation
NaturallyCurlyNerd's Eye View
The Next Right Thing
New Progressive Coalition
Nina Kaufman
Nobel Women's Initiative (NWI)
Not Just the Kitchen
ODC and the Rhythm & Motion Dance Program
OffsprungONE
ParentingTeensOnline
Pax Programs
Peace X Peace
Pink Collar Club
Pink Lemonade
Pink Magazine
Planned Parenthood
Popgadget
Pow.Wow
Presidio School of Management
Pretty Sharp
Project Peace for All
Qlu
Rasa Malaysia
Rebuilding Alliance
Refugees International
The Rookie Mom’s Handbook
Lori Harfenist, The Resident
Safety Chick
SandyOvarian San Francisco Women's Film Festival
SATORI
Sex with Emily
ShamelesslySassy
SheSez
Shoetube.tv
SHOWTIME
Skeptic Yogi
SkinnySongs
Social Diva
SomaGirls.tv
Spark
Sparkplugging
Stephanie Elizondo Griest
Stephanie Klein
Stephanie Quilao
StyleBakery
The Stylephile
Suburban Turmoil
Success in the City
Sunny Chayes
Susan G. Komen Foundation, San Francisco
Dr. Susan Love Research Foundation
SustainLane
Tango Diva
TeachersCount
Ten Thousand Villages
Text in the City
The Social Cause Diet
The Well Mom
Total Candor
Travel Betty
Travelgirl Magazine
TripTouch
True Mom Confessions
Truth in Hand
Tug McGraw Foundation
Two Angry Moms
Uncorked Events
University Chic Media
Valérie Orsoni
Variety
Viator
Vince Thompson
Wenzel Coaching
What Is Enlightenment Magazine
Whit Honea
White House Project
WICinema
Women 2.0
WomenBloom
WomenCo.
Womenable
Women & Wine
Women Build Habitat for Humanity
Women’s Earning Institute
The Women’s Foundation of California
Women’s Initiative Network
The Women’s Mosaic
Women President’s Organization
WomanSavers
Women’s Sports Foundation W.O.M.E.N—Women on Maintaining Education and Nutrition
Women Thrive Worldwide
Working Mother Magazine
The World Affairs Councel of Northern Califorina
WorldBlu
World of Good
World Pulse
wowOwow
Writing Mamas Salon
Young and Healthy of Pasadena
YourOnRamp
Young Women Social Entrepreneurs
ZOOMA Women’s Race Series
What a nice blend of major media, charities, activist groups, and bloggers. I am not exactly sure what the total monetization story is to harness this unique kind of partner power. Of course ad network comes to mind, and that may well be it. I don't know their plans. But there are 126 other directions they could go as well.
Anyway, cheers to DC, and the classy broads (and fellas) that make it better every day.
Thanks for reading, and don't forget to write.
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