The Ad Buck Isn't Stopping with Widgets

emarketer put forward an estimate of total widget ad spend. It shows strong growth, though a small total figure. As of 2008, they estimate that spend will constitute 2.5% of total social media spend, which is of course a small fraction of total online spend. Getting ad dollars in the widget world is indeed a hard slog.



But there are also many signs that companies are incorporating widgets into their broader marketing plans -- as distributed content platforms. So that's good news for the crowd of companies selling widgetry. And makes a lot more sense in my opinion. Microscopic ads are hard to justify -- creating a web site satellite emphatically isn't.

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