A study conducted by Marketing Profs and Forrester, and sponsored by Citrix Online is available at FindWhitePapers.com (reg required.) The report details what vehicles are proving most effective, trends in budgets and allocations, acceptance of new media options, and the like. Great fodder for understanding -- our your next B2B pitch. Thanks to all that were involved in producing this fascinating and insightful report.
Head on over and use this as your search term:
B-2-B Marketing in 2008: Trends in Strategies and Spending
Thanks for reading, and don't forget to write.
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