To be a marketer in the future, you are going to need to have a solid understanding of the Hispanic market. Actually I hate the term Hispanic market because it implies that there is only one. It's a bit like saying the Caucasian market, without recognizing that there is a difference between Paris Hilton and the Waltrips. And me for that matter.
The blog Latin-Know, which moved recently to a dedicated url, is a great place to start to learn about this market. I don't know the author (Jennifer Woodard Maderazo) other than by her posts, but I love the way she writes and the stuff she covers. I learn at least three things every time I head over there.
While not digital centric, there is a lot of digital info there, and a lot of broader insights and news that will help you play catch up on a market segment that is setting the societal tone every day.
Thanks for reading, and don't forget to write.
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