The sound of sidewalks rolling up on Mad Ave

Are you an agency person? Well, how would you like to compete with 6 billion people in your next pitch, instead of say 5 other agencies? Ack!

Impossible you say?

Not according to the folks who built BootB, a tool that lets an advertiser run a creative search from an easy to use web platform. This lets anyone -- mega agencies, boutiques, people in garages, even students up late in dorm rooms submit their ideas for creative challenges.

Now, of course, creative agencies offer more than just the idea -- but the idea is what many base their value models on, and the idea of having to participate in jump ball after jump ball may cause a run on Maalox ad Duane Reed.



So...BootB. NOW how will agencies ad value? Could it be...strategy?

Thanks for reading, and don't forget to write.