iMedia: ValueClick and Predictive BT

I loved the breakout session on predictive BT. Hosted by of ValueClick, and featuring a great case study about Cricket Wireless, the session really laid out the latest in BT in clear and concise ways. And Matt Boyd is the consummate gentleman, acknowledging his company’s perspective while offering a much broader and less self serving view of the BT industry.

For his gentlemanly conduct alone, Matt and his team deserve to be on your next RFP. Not to say that those are the only reasons why they should be on your list. But we should also reward the good guys who capture the spirit of the event and recognize that providing info is the best way to win.

Also, because I knew Matt when he was just starting in the biz and knee high to a grasshopper, and it’s nice to see his remarkable talents rewarded!

Thanks for reading, and don’t forget to write.