Lots of talk today about the CNET acquisition by CBS -- and what a sound move it appears to be. $1.8B may seem like a lot, but I think this is one pricey acquisiton that actually has an opportunity to pay out.
CNET is unique online. There is really and truly nothing quite like it. And the CNET brand has gorgeous, extensible, enduring meaning that can take it from the web to TV to print to wherever CBS wants to go with it.
CNET also offers both great demos and ideal times for conversion, which is going to be increasingly important to clients in the future.
So bravo CBS.
Thanks for reading, and don't forget to write.
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