What an informative presentation I just heard. About the industry, video, social, mobile, and everything in between.
Of course, every presentation should be like that. What made this one stand out for me was that five years ago I went to a pitch meeting for a tune in campaign for a leading CBS show -- and the CBS folks were so fidgeting in their chairs hoping they could retire before digital really hit.
And now we see cutting edge stuff from the three major networks routinely. We see a real embrace of video -- not begrudgingly either. And given that they have to, it makes sense to do it right.
Thanks for reading, and don't forget to write.
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