Follow Up to my Obama piece last night: From the Blog "Democratic Strategist." I quote them verbatim:
Change vs. More of the Same (Online Edition)by Matt Compton, April 4, 2008 10:16 AM EST
People who have been watching this primary campaign have spent so much time talking about how Barack Obama is using the Internet that it almost seems like a waste of breath to mention something else.
But these numbers for February (compiled by WebGuild) are so striking that I've got to bring them up.
Obama spent $1 million on Google ads, Clinton just $67,000.
Obama spent $99,341 on Yahoo Web Ads, Clinton $9,186.
Obama spent $58,000 on Yahoo search ads, Clinton nothing.
Obama spent $4,900 on Facebook advertising, Clinton nothing.
But the strongest contrast between the two campaigns is what each paid outside firms. Obama paid web consultants $93,162 in February, while Clinton didn't make any payments to firms that specialize in the Internet. She did, however, pay her ad consultants $997,000 and her media consultants $2,540,000.
You get what you pay for.
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