Ad Makers Post Two: Live Technology

I always thought that advertising would be relatively immune from automation, but I was wrong. And part of it is a reflection of how little value agencies add to small budget advertisers. One local car dealer ad is pretty similar to another. Ditto an ad for a regional grocery chain.

Etcetera.

Live Technology offers a powerful platform called Live Ad Maker that gives you the tools to quickly and easily make pretty good looking ads in just a few minutes.

It’s plain that their ambition is not just to meet local advertiser needs but rather to offer an opportunity for national advertiser to make more effective localized versions of messages rapidly and cost effectively. Here’s a blurb from their site:

LiveAdMaker is an end-to-end technology that builds entire marketing campaigns across all forms of media in a series of simple selections and then delivers the ads to market in record time. Everyday, leading brands such as Intel, Sprint, AARP, GM and Century 21 all rely on LiveAdMaker to create and deliver thousands of ads to market.



For the first time, advertising is being completely localized, with Madison Avenue standards, for newspaper, TV, radio, mailers, in-store, menus, and online-without the time, effort or cost that is traditionally associated with high quality effective marketing. LiveAdMaker gives absolute control and complete insight into marketing and advertising campaigns, giving brands and local businesses the ability to react to market influences quickly and create relevant and focused advertising where and when they know it will be most effective.

The site claims that an entire ad campaign can be executed in less than 10 minutes. While that sounds a scosh ambitious, I have little doubt that you can make some pretty decent ads with this platform at speeds that plainly no one could anticipate just a few years ago. ANd you can do it across a vast array of media:



LiveAdmaker has attracted a number of truly blue chip advertisers to its LiveAdMaker platform. These include:






The benefits aren’t solely in the form of time and money, according to the site:

For the central brand, LiveAdMaker provides:

Greater Control - increased Brand and message control.
Measurement, Insights & Optimization - insight into activity to identify best and worst practices.
Speed to Market - deliver ads for any form of media in record time to respond quickly to local marketing conditions.
High Standards - the quality of local marketing materials dramatically improves.
Saves time and money - reducing the production of entire campaigns from man-days to minutes (with parallel cost reductions).

At the local level, LiveAdMaker provides:

Relevant Marketing - offers and messages with local customization to drive increased sales.
Higher Quality - Madison Avenue marketing materials improve the impact of ads.
Reduced Costs - 40-80% cost savings on local marketing.
Reduced Time - lead times are reduced from days to minutes.
Reduced Effort - interaction required to create an ad is significantly reduced.

Our world is changing, people. And maybe that’s not such a bad thing. But somehow we need to move from charging money for activity to charging for ideas.

Thanks for reading, and don’t forget to write.