Wednesday, July 9, 2014

Travel and Affiliate Marketing

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My friends at CJ Affiliate have just released a new benchmarking study for the travel industry, and many of the findings are rather fascinat...
Tuesday, July 8, 2014

Would You Like to Get Better Results From Cross Device?

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The typical consumer now uses just over three different devices to access the web. Given that, cross-device capabilities are critical to th...

Perspectives and Swear Jars

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Buzzword Bingo can be a rather frustrating thing for marketers trying to master every essential aspect of digital. Because personalization i...

New Conversant Whitepaper on Cross-Device

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One of the reasons why I so appreciate working at Conversant is the company's commitment to providing valuable, non-selly content to...
Friday, June 27, 2014

Improve Your Next Cross-Device Campaign by Following These Three Tips

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Kurt Hawks, GM of Mobile for Conversant , penned a post that appeared today on MediaPost, offering three tips to driving better omni-channe...

Mobile Travel Sites ~ Challenges and Opportunities

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Laurie Sullivan at MediaPost delivered a great post this week about the state of mobile travel sites. Her analysis revealed that many trave...
Thursday, June 26, 2014

Focus on the Person, Not the Device

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My coleague Kurt Hawks did a great post for AdExchanger today. The focus is on the need to put person-first versus utilizing siloed user dat...
Monday, June 9, 2014

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Chad Brooks at Busines News Daily published a short critique of the latest Conversant whitepaper, 7 Myths Senior Marketers Need to Stop B...

Congratulations to the CJ Affiliate by Conversant team!

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Once again, Internet Retailer has reported that CJ Affiliate is the most highly regarded affiliate network in the business. Heartfelt co...
Thursday, June 5, 2014

The 6 Sides of Every Customer

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Are we all hexagons under the skin? No, I am not talking about some sort of new geometric philosophy. Nor am I making a mock profound asses...