Wednesday, July 29, 2015

Mobile App Measurement is Changing for the better.

›
When it comes to mobile app measurement, the times they are a changin’. And that’s an excellent thing, if you are someone who cares abo...
Tuesday, July 28, 2015

5 ways to win over a traditional marketing executive

›
We all sell for a living, and one of the toughest challenges can be getting a traditional marketer to approve concepts and budgets for inno...
Friday, July 17, 2015

Walking the Mobile-First Walk

›
Everyone talks about being mobile-first these days, but what does (or should) that actually mean? How do you ensure that you mean it when...
Tuesday, July 7, 2015

Apsalar Introduces Apsalar Audiences for Facebook

›
This important new Apsalar service enables marketers to identify segments of app users and use them as Facebook Custom Audiences for pre...
Thursday, July 2, 2015

Ad Fraud Made Easy to Understand, Even If It Still is An Unpleasant Topic

›
I enjoy putting together little digital education pieces, and hope you find them useful. In my view, our industry can be so insular t...
Wednesday, July 1, 2015

A Primer on Android Advertising ID

›
Since  yesterday’s post , an introduction to IDFA, generated so much interest, we’ll continue the education theme this week by providing ...
Tuesday, June 30, 2015

All About IDFA

›
One of the most common questions we’re asked at  Apsalar  is to explain IDFA, the advertising ID in iOS (iPhone) phones. Given that, I ...
Monday, June 29, 2015

First-(Party) Things First

›
Today’s  eMarketer article  on data shows that marketers are increasingly convinced of the importance and efficacy of first-party data as...
Friday, June 26, 2015

The Many Strengths of Mobile CRM

›
Marketers have always loved the strategic promise of CRM – the idea that we can actively manage our relationship with each customer based...

Joy, Pain and Everything In Between

›
It's been a week of incredible joy, terrible pain, and astounding surprises. There's this: I am 51. Knowing how far America w...