Tuesday, May 27, 2014

8 Ways Digital Retail Marketing is Changing

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Retail is using its rich consumer insight and data -- and some of the newest creative engagement tools -- to create greater consumer satisf...
Friday, May 9, 2014

Nice eMarketer feature on a recent Conversant study

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eMarketer highlighted a few of the findings of our latest research opus- How the Media Buying Process Really Works. Check out the complete ...

The Cross-Device Manifesto - New Conversant Presentation Available

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Our Mobile General Manager Kurt Hawks delivered a great presentation on cross-device marketing this week at the Direct Marketing Association...

How to get 5400 Media Buyers to Answer the Phone...And Take a Meeting

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The case study below is a synopsis of the presentation I delivered during the iMedia Agency Summit. It’s getting tougher than ever for m...
Saturday, April 19, 2014

New Research Studies from Conversant Media

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Conversant Media has released three new studies about digital marketing and advertising that are worth a look. 1. First, What's Drivin...
Friday, October 25, 2013

A little Friday Levity

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http://www.honestslogans.com http://consumerist.com/2013/10/24/11-company-slogans-that-say-what-we-know-to-be-the-real-truth/

Great post by John Conley of Dotomi on the power of big data to drive personalization and improved marketing results

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Find it here: 3 Steps for Using Big Data to Drive Faster Marketing Growth

Anyone else feel ancient after seeing this video?

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Friday, August 23, 2013

The Simple Rules of Cross-Device Marketing

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Every year we have a white-hot topic in digital marketing. This year it's cross-device marketing. And apparently it's not just s...
Thursday, May 23, 2013

Tag Management 101

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Have an interest in tag management? Check out the new section on the MasterTMS.com website:  http://www.mastertms.com/tag-management-101 . L...