JIM NICHOLS - HIS BLOG

Every year we have a white-hot topic in digital marketing. This year it's cross-device marketing. And apparently it's not just s...

Have an interest in tag management? Check out the new section on the MasterTMS.com website:  http://www.mastertms.com/tag-management-101 . L...

We've got an exciting webinar on the way at Mediaplex. Join us on April 18 at 1PM Eastern for a presentation in association with Forre...

A lot happened in digital this year, but sometimes just a few sentences can explain a lot. What follows are 10 short quotations from digital...

The conventional way of viewing marketing is that there are brand marketers and direct response marketers with very different tasks and go...

Yesterday in Phoenix a panel of industry pioneers discussed the ideas and attitudes that helped them create this wonderful, exciting,...

A lot of people have opinions about viral marketing and "what works." Over the years a set of accepted beliefs have been establi...

We all love infographics and the way they make information more clear, entertaining, and telegraphic. Here are nine such illustrations tai...

MAJOR COMPANIES Apple ousts retail head after just 6 months Everson touts FBX All about the FB invalid clicks case START UPS Pan...

MAJOR COMPANIES Amazon launches multiplatform game LinkedIn revs up 81%! Groupon stock below $4 Oprah thumbs ups MSFT Surface ST...