JIM NICHOLS - HIS BLOG

Thursday, April 5, 2012

How to thrive as a second city agency

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For decades, three markets have consistently dominated the ad sector -- New York, LA, and Chicago -- yet a growing percentage of industry ...
Monday, April 2, 2012

5 reasons why the banner will outlive us all

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The smug little banner Pity the poor banner. Maligned by millions and attacked by the very people whose paychecks they (largely) make ...
Friday, March 23, 2012

3 brands that made the wrong friends

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A key objective of social media is to acquire citizen evangelists -- people who love your brand and make their adoration known. But what h...
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