Friday, May 27, 2011

Stop Giving it Away For Free and Start Creating Brand Value

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There's an enormous communication gap between we digital marketers and the startups that are trying to attract our dollars. Over the pas...

Start-Up Watch COD: ReviewSpotter gives online retailers a way to make the most of their reviews

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We all know that online reviews have strong persuasive power for consumers looking for reassurance about what and where they buy. No matter ...

Start-Up Watch COD: Magnetic delivers search retargeting to millions and millions

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am a huge believer in the potential of search retargeting to drive strong ROI for brands. The model, for those who may be unfamiliar, is tha...

Start Up Watch COD: Kiip delivers real world rewards during mobile gaming “achievement moments”

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IMHO, mobile advertising has always been a dicey arena. We want to deliver marketing messages in this most lean forward of environments, but...

Start-Up Watch COD: Compass Labs uses real-time social comments to pinpoint user interests and deliver targeted ads

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How do data companies and targeting engines determine your interests? Most of them use cookies to determine the sorts of content you’re cons...

Start-Up Watch COD: Social Twist delivers strategic precision in digital promotions

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The digital world is becoming packed with start-ups focused on finding new ways to distribute coupons. I don’t like most of them one bit. Th...

Start-Up Watch COD: CodeBaby delivers website avatars to help users understand what you can do for them

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People consume information in different ways. Or at least they would if different ways were available to them. While those of us that spend ...

Start-Up Watch COD: Adapt.ly makes advertising across the social web a breeze

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A few weeks ago during ad:tech, I saw a company called Adaptly compete in the Social category of the Start-Up Spotlight competition. They f...

Start-Up Watch COD: Addroid replaces the video middleman with a middleSaaS

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Digital media is ridiculously complicated to buy and to develop creative for. Anything that makes that process simpler, faster, and cheaper ...

Start-Up Watch COD: Ample Media drives better contact acquisition, maintenance, and insights

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Many companies spend a large part of their digital budgets for the purpose of acquiring contact information to power CRM programs. But as th...