Saturday, April 23, 2011

Start-Up Watch COD: CardMunch makes getting contacts from business cards remarkably easy

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Today’s post is about personal productivity rather than marketing services, but the problem it solves is so ubiquitous I hope you’ll find it...

Start-Up Watch COD: Retailigence Connects Mobile Apps to Local Retail Inventories

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Local shopping apps are increasing in number and popularity. Essentially what they do is help consumers understand where they can obtain an ...

Start-Up Watch COD: Adventive raises the bar on in-banner interactivity with drag and drop app integration

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Banners are a much maligned advertising medium, and not without reason. Click rates for standard gif or Flash banners are just a hair above ...

Start-Up Watch COD: Clovr Media connects the digital promos shoppers see with their credit and debit cards

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Over the past couple of years, a number of companies have been working on a way to definitively tie online advertising to offline sales. Nie...

Start-Up Watch COD: Perfect Market helps pubs monetize their content vaults

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How long does a piece of content remain engaging to consumers? It depends, of course. How long is it valuable to a pub? Well, under ordinary...

Start-Up Watch COD: Proximic improves results through the power of granular contextual and audience data

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If site and audience data are key tools in the effort to get better results from online ads, it stands to reason that more precise data may ...
Friday, April 15, 2011

Start-Up Watch COD: Buysight delivers retargeting KPIs at real scale

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We’ve all done it: gone to a site looking for info, or even ready to buy, and then gotten distracted by something. Maybe we wanted to check ...

Start-Up Watch COD:Encore Media Metrics provides measurement, attribution, and reporting for paid, earned and owned media

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Over the past several weeks I have put up a number of posts on attribution and the role of earned media in overall marketing performance. I ...
Friday, April 8, 2011

Start-Up Watch COD: AdExcite creates valuable video inventory with “new standard” ad units

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The history of the banner ad market provides a classic example of the relationship between supply, demand, and pricing. Most pubs were launc...

9 Questions for Allen Stern – MD, Signal to Noise

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1. For those that don’t know you, can you tell us a little bit about your background and what you do? I am the Media Director at Signal to N...