Friday, April 8, 2011

Start-Up Watch COD: AdExcite creates valuable video inventory with “new standard” ad units

›
The history of the banner ad market provides a classic example of the relationship between supply, demand, and pricing. Most pubs were launc...

9 Questions for Allen Stern – MD, Signal to Noise

›
1. For those that don’t know you, can you tell us a little bit about your background and what you do? I am the Media Director at Signal to N...

Start-Up Watch COD: Solve Media helps consumers “pay” with attention instead of cash

›
Publishers need to get more money for the content that they produce. A good deal more. While the concept of an entirely ad supported content...

Start-Up Watch COD: GutCheckIt.com gives brands real time qualitative research results for a song

›
I don’t think there’s any question that digital is upending the way brands design, gather, and interpret consumer research. As a discipline ...

Start-Up Watch COD: Expo TV empowers people to make videos about products they love

›
People. VOLUNTEERING. To Endorse. Your Product. Sounds pretty good, huh? Well you can get it right now if your brand partners with EXPO TV ....
Friday, April 1, 2011

Start-Up Watch COD: Favit – the new home of passionate enthusiasts?

›
In the coming years, category experts and superfans are going to be core to successful marketing strategies. Given this, I am always on the ...

Start-Up Watch COD: Checkpoints takes check-in rewards to grocery, pharmacy, toy stores, electronics stores…

›
Thanks to ad:tech for publishing this first. Yesterday I wrote about shopkick, one of the check-in apps that has been gathering significant ...

Start-Up Watch COD: shopkick rewards retail visiting, browsing and buying

›
Thanks to ad:tech for publishing this first. There are a lot of mobile shopper marketing initiatives out there today, but most are focused o...

Start-Up Watch COD: Chango: Is it time for you to start Search retargeting?

›
Thanks to ad:tech for publishing this first... Ask virtually any marketer what the most effective marketing tactic they use is, and chances ...

Start-Up Watch COD: New West and the next generation of local media

›
Thanks to ad:tech for publishing this first. We live in an era where newspapers continue to fall in circ and close. We sorely need a new med...