JIM NICHOLS - HIS BLOG

Friday, February 11, 2011

COD: Qwiki and the “information experience”

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Thanks to the ad:tech blog for publishing this first. Few would doubt that as consumers’ options for consuming content grow, more organizat...
Thursday, February 10, 2011

COD: Textaurant – out to end in-person restaurant table waits

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Thanks to the ad:tech blog for publishing this first. If you are a frequent restaurant goer, chances are you spend more than a few minutes ...

COD: Aisle Buyer drives info and sales into the aisle

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Thanks to the ad:tech blog for publishing this first. The brick and mortar retail world is beginning to embrace digital in a much larger wa...
Monday, February 7, 2011

COD: Fiverr – Oh, the things people will do for a finspot

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One of the wonderful things about democratized media is that it gives a voice and platform to more than a billion people. And while an agenc...
Friday, February 4, 2011

COD: Needium helps SMBs strike while the iron is hot

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Don’t you just hate it when marketing gets mock professionalized with terms like “acute need state?” No chance of that pomposity from the pe...
Wednesday, February 2, 2011

Changing the Marketing Social Compact With Our Best Customers

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In the traditional media model, there was essentially an agreement that in exchange for free or very low cost information and entertainment,...

COD: Tapzilla - quick app distribution with a Groupon style free lunch model

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Win win all around. A service called Tapzilla provides a way for developers to get their new apps into lots of hands quickly, and delivers f...
Tuesday, February 1, 2011

COD: MotiveCast – cool, compelling, location based, mobile AR games

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Thanks to ad:tech for publishing this first! Is there an appealing adjective NOT in that headline? The first time I saw MotiveCast , I knew...

Wither Email?

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From Comscore...Apparently Twitter, texting, and FB are having their effects. Check out the slide in email usage.
Monday, January 31, 2011

COD: Yinzcam delivers sports, squared

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Thanks to ad:tech for publishing this first. Sports is an entertainment category that we as marketers need to pay a lot of attention to,bec...
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