Saturday, September 18, 2010

Brands that made consumers love them forever

›
Special thanks to iMediaConnection for publishing this piece first! Building a brand romance In Italy, there's a principle called la be...
Tuesday, September 7, 2010

Hilarious Blue Angel Vid - Mel Gibson in a Vodka Ad?

›
Thursday, August 26, 2010

The Real Winners In Social? Content Publishers!

›
Thanks to iMediaConnection For Publishing this First! I have a pet peeve about the term social media. Social is a marketing style, not a med...

Eight Marketing Blunders to Avoid

›
History lessons While the world economy has been bouncing back of late, we are all more than aware that the recovery is fragile -- and so ar...
Saturday, August 21, 2010

Communists Beat It

›
Wednesday, August 18, 2010

Social Media: The Next Generation

›
xxxooo to iMedia for running this piece first If you said "social media" to a marketer 18 months ago, chances are they'd have ...
Tuesday, August 10, 2010

Baby U Wanna Go Private?

›
I thought I'd use a come-on headline simulating the start of a steamy private chat session to catch your attention. Sorry, I know it...

5 Fantastic Digital First Campaigns

›
Muchos besos for running this first, iMediaConnection ! Broadcast vs. digital-first What is the role of TV in the new media environment? Mos...
Tuesday, July 13, 2010

It Depends Upon What The Meaning of the Word Campaign Is

›
Thanks to MediaBizBloggers for publishing this on their site first: The second most misused word in our industry, after strategy, has to be...
Monday, July 12, 2010

Final Solution Fail: I WIll Survive!

›
For the first few seconds I was horrified. By the end I loved the spirit of this. And besides, who am I to judge the actions of an Auschwitz...