JIM NICHOLS - HIS BLOG

See what blogger (and my coworker) has to say about uninformed sales teams here . The fella speaks da truf.

Whole Lotta "Woman" If you don't like drag, you won't like this!

I'm going to make a very long post today to finish out Gaming Week. CASUAL GAMING GENRES Just like Core games, Casual has a set o...

So, I am interrupting the gaming week festivities on OLDMTA to report on the coolest thing I had never heard of before that I saw at AdTech....

Today I will be reviewing the leading genres in core gaming. CORE GAME GENRES Action/Adventure games: In this type of game, the player is u...

It's in-game marketing week at OLDMTA , and all week long I will be posting sections of an upcoming white paper I have been working on f...

If I am not mistaken, Carol Brady and Darren Stevens are cheating on Mike and Samantha, and being lectured to by beatnik Dobie Gillis aka Gi...

At Catalyst we help position and market a lot of media properties, cultivating share of mind among planners and buyers. We also buy a lot of...