DIGITAL MARKETING NEWS FOR OCT 5 2012

MAJOR COMPANIES

Analyst slams HP

Check out Apple’s tribute to Steve Jobs – one year after his death

Zynga stock getting shellacked today

Google makes deal with publishers on digitizing books

STARTUPS

More livery lawsuits for UBER

Influencer finder Little Bird scores $1Mil

BRANDS AND AGENCIES       

PHD to handle comms planning for Unilever globally

Mediavest USA wins AOR for The Travelers Companies

RESEARCH

Check out all the change in the consumer electronic purchase path

DIGITAL MARKETING NEWS FOR 10-4-2012

Major Companies

Twitter launches promoted Tweets surveys to assess impact on purchase intent

FB hits one BILLION members             

HP stock drops after profits warning

Start Ups

Big Data company Rainstor raises $12Mil

Brands and Agencies
Oreo ends its Daily Twist in Times Square

Vonage launches Creative and Media Reviews          

Nasty Kitchen Aid tweet about Prez’s grandmother causes social media kerfuffle

All about the Chuck Taylor brand relaunch

Research

Content marketing grows as B2B sees lead gen potential