JIM NICHOLS - HIS BLOG

Wednesday, July 25, 2012

Digital Marketing News for July 25, 2012

MAJOR COMPANIES

Bad quarter for Nielsen – fingers pointed at low adoption of online campaign ratings

Good thought piece: be PROACTIVE and integrated with Twitter

Weak earnings for Apple, though these things are all relative

Better than expected quarter for AOL, though, again, these things are relative

Interesting POV on Apple and Profitability

Bad quarter for Netflix subs

START UPS

Foursquare debuts paid promoted updates

Huge raise for Square in the works

AGENCIES AND BRANDS

Campbell's aims squarely at Millennials

Kohl's searching for strategic agency

Pepsi aims marketing push at Hispanics

RESEARCH

Research shows power of integrating banners with Search

SCUTTLE

Jim's Soap Box: I am so over people attacking Marissa Mayer's Mommy credentials

Jim Nichols
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