JIM NICHOLS - HIS BLOG

Friday, July 27, 2012

Digital Marketing News for July 27, 2012

MAJOR COMPANIES

Market punishes FB for OK revenue – Stock down 16%

FB's Mobile challenge

Apple buys AuthenTec for $356 Million

Google Fiber up and running in Kansas City – watch out Cable Guy!

START UPS

Read about Wonderville, an early childhood ed start up

AGENCIES AND BRANDS

Financial Times digital subs now > paper

ATT showcases Olympic athlete's digital lives

Sheila Hartnett to CEO OgilvyAction

Tablets and Smartphones driving CE sales growth

RESEARCH

Paid Search ROI high for tablets

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Wednesday, July 25, 2012

Digital Marketing News for July 25, 2012

MAJOR COMPANIES

Bad quarter for Nielsen – fingers pointed at low adoption of online campaign ratings

Good thought piece: be PROACTIVE and integrated with Twitter

Weak earnings for Apple, though these things are all relative

Better than expected quarter for AOL, though, again, these things are relative

Interesting POV on Apple and Profitability

Bad quarter for Netflix subs

START UPS

Foursquare debuts paid promoted updates

Huge raise for Square in the works

AGENCIES AND BRANDS

Campbell's aims squarely at Millennials

Kohl's searching for strategic agency

Pepsi aims marketing push at Hispanics

RESEARCH

Research shows power of integrating banners with Search

SCUTTLE

Jim's Soap Box: I am so over people attacking Marissa Mayer's Mommy credentials

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Monday, July 23, 2012

Digital Marketing News for July 23, 2012

MAJOR COMPANIES

iPhone 5 is in production

Twitter the "Official Narrator" of the Olympics

Samsung Galaxy 3 selling like hotcakes!

START UPS

Asana project management start up raises $28M at $280M valuation

Scott Thompson lands at ShopRunner

Mashery raises $10M

Vibrant expanding offerings to full page brand and mobile ads

Moasis takes mobile ads hyperlocal

AGENCIES AND BRANDS

Beer Institute out to revive BRAND BEER

Check out Adweek's picks for Media Plan of the Year

RESEARCH

Consumers skeptical of FB targeted ads

SCUTTLE

Mayer an SV-style CEO – she gets her own lunch in the cafeteria

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